An Evening with Tory Burch

Living in New York has it’s highs and lows. It is definitely a high stress environment that can get the best of you if you let it. But, it’s also an amazing city with lots of fun events and activities. In fact, one of my goals for this year has been to take advantage of as many activities as possible, including weeknight events. This time last year I rarely left the office before 8pm and went straight home, exhausted from the day.

This year, I’m working more efficiently while at work and I’m practicing a healthy work life balance. I left work at 6:15 in order to meet Theodora, Grace, and Meg, Bo’s little sister, for a special event at Florence Gould Hall.

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More than 300 women and men came together to hear Tory Burch talk about her time in the industry as part of the French Institute’s Fashion Talks.

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I honestly have a girl crush after tonight’s event. Tory was poised, family focused, inspiring, and is very self aware.

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(Thanks Theodora for this crystal clear picture!)

While the event only lasted 45 minutes, her insights and comments have left me thinking far longer. Here are a few of the highlights from tonight:

  • Tory had no fashion background in college
  • She has built her brand from the ground up in 7 short years
  • Her mother, Reva, was the original inspiration behind her lifestyle brand
  • Her goal was to answer an unmet need for quality fashion at an affordable price
  • “If you find something you’re passionate about, that’s a great thing.”
  • “I get to be a business person but also be creative”
  • Her original 5 year plan was to have 5 strong stores. She had 45 by the end of the 5 years and will have 60 by the end of this year.
  • Her flagship store opened during Fashion Week in 2004 and sold $100,000 during the first day alone.
  • She attributes her success to her time management skills
  • They look at the web as their largest store and know this is where they make their first impression to the consumers.
  • This September, Tory Burch will have it’s first fashion show. Up until September 2011, they’ve always had presentations due to cost constraints.
  • She was a tomboy growing up in Philadelphia suburbs, but her first fashion memory is her YSL prom dress and her parents’ impeccable style.
  • She chose her logo from a list of 250 options a design firm provided her after she requested they build a logo around her initial, T.
  • She is very focused on her family of three sons, three daughter in laws, and her husband. (See video here where she addresses phones during dinner.) Tory Burch at Fashion Talks
  • She understands the importance of social media; and has even used Twitter to pitch product ideas to loyal consumers. Their first great success from Twitter was the Tory Travel Socks.
  • Her #1 fashion necessity which every woman should own is a classic trench to “cover it all up.” I’m not sure why she’d want to cover her gorgeous clothes but it doesn’t stop me from lusting over her Quincy trench!

Question: What would you ask Tory Burch if you had the opportunity?

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What I Learned On The Massage Table…

Tonight I had a date with Tonya, my favorite massage therapist at Equinox.  Speaking of which, never call your massage therapist a masseuse as that has sexual innuendos in the industry. photo (34)

Luckily, most Equinox spas feature a great weekday discount on their massage services: 80 minutes for the price of 50 minutes. I indulged on a hot stone massage today versus my traditional deep tissue. The description sold me immediately and I thought that the stones would make the pain of the deep tissue more relaxing and spa like.photo (35)

About this Spa Service : A breakthrough technique aimed at balancing the body’s emotional, mental, physical and spiritual energies through the application of gently heated stones as part of a deeply relaxing and penetrating massage which unlocks the body’s natural healing energies.

Meet the stars of today’s treatment: a few smooth, hot stones.  photo (33)These innocent black stones meant business. They definitely took my massage to a new level as they allowed Tonya to apply more pressure than she can with her hands alone. The warmth of the stones also warm the muscles quickly which makes them more malleable.

But, more importantly, back to the lessons I learned on this cozy table during my 80 minute session.  If you think about it, a regular massage therapist is very close to you as they touch parts of your body that few others touch or see for that matter. Therefore, her insight and comments throughout our session taught me a great deal about what I need to change over the next few weeks and months to continue training injury free.

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  1. A massage therapist will know how hard you are working out since they can clearly feel the difference between muscle and flab. Knowing that someone will feel your body once a month is great incentive to work harder in the gym. Luckily, Tonya noticed my hard work today. Nothing puts me in the mood like a compliment.
  2. A massage is like yoga, in order to truly be present and enjoy the moment, you need to stop making to do lists in your head. Twenty minutes into the massage she saw my fingers moving and asked what I was doing. "Oh, I’m calculating my required splits if I want to PR in next weekend’s half." She quickly reminded me that if I exhaust my brain and body before then, I will not reach my goal. Take time to relax.
  3. Stretching for two minutes doesn’t stretch, lengthen, or relax your muscles after an hour of spin class or other physical abuse. She asked me if I stretched daily after feeling my knots and tightness. As soon as I said yes she explained that a stretching session should last at least ten minutes if I’m stretching multiple body parts. She suggested holding each stretch for 30 seconds and then holding deep stretches like hip flexors for a minute if they are especially tight. 
  4. Massage therapy will in time increase my flexibility. Flexibility is requisite for an athlete or casual runner’s success during race season. Since massage therapy stretches the muscle fibers, flexibility is promoted and maintained.
  5. Ice therapy can be a wonderful at home massage technique to balance foam rolling and stretching. Using ice as part of the RICE (rest, ice, compress, and elevate) is a cheap way to keep your muscles in shape in between tough workouts which leave them tired and inflamed. Also known as cryotherapy, ice decreases the amount of swelling, muscle spasms, and pain. Don’t feel like you have to spend money on a fancy ice pack. A Ziplock bag and crushed ice is the perfect late night date when you’re muscles are screaming and you’re watching this week’s episode of the Jersey Shore.
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    Question: Are you a massage advocate? How often do you enjoy a massage?

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A Monday Double: Spinning and Core Fusion

The hunger monster is in rare form tonight! I want to eat everything in sight but have limited myself to this delicious glass of homemade granola, peanut butter, and yogurt instead since dinner is still in the oven.

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I hold today’s workout schedule responsible for my hunger level! This morning Bo and I enjoyed another Dave M spin class which was an absolute sweat fest. By the time he blasted a Girl Talk mash up of Ludacris around the 40 minute point I was sweating, sore, and exhausted. Luckily, I was able to find today’s Girl Talk song and have already downloaded them to my computer. They will definitely make their way into my National Half Marathon playlist.

After a long Monday of work, I enjoyed an amazing Core Fusion class at Exhale on Madison.

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It had been ages since I’ve taken a class with Fred. He spent the entire time adjusting students, making everyone feel like they were in a personal class. I felt like his class was more demanding than a few of the other ones I took in December but I loved every minute of it- even when my legs were burning and quivering.

Tonight’s class reinforced the benefits of strength training and cross training. The arm section was much easier today than it was in December, after the marathon. Due to the arm work I’ve been doing the past six weeks, I was able to do the arm portion of the class with 4 pound weights. My c-curl form has also improved greatly since my last class in December. I’m looking forward to working with Fred to develop a cross training, stretching, and restorative plan I can use to balance the running and spinning. I’m very curious to see what he recommends to keep my hip flexors, ITband, and glute muscles in check.

What is the best food to silence your hunger pains when nothing else seems to help?

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